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 "The
Three Different Types of Websites I Use to Maximize My Earnings"
- by Matt Bacak
There are 3
different types of websites that I use.
1. Branding Site
Now the first kind of website that I use is what I call a
branding site. This is a site that creates your brand. If you
have a business, it brands your company. If you’re an author, a
speaker or an expert, it’s a site that brands you.
Typically, these are the sites that your graphic
designer/webmaster probably created for you. It’s just a page or
series of pages where people can go to find out more detailed
information about you. Typical information in a personal
branding site is a little about you and your background,
information about the products and services you offer, along
with a way to purchase whatever it is you are selling. A
business will typically include information about the company,
how it got started, and so on and so forth.
The purpose of your branding site is simply to brand you or your
company. An example of one of my Branding sites is
http://www.PowerfulPromoter.com . It provides information
that allows a viewer to learn more about me and my coaching
practice. Before you read any further, take a quick review this
right now so you get the full effect of what I am trying to
distinguish about the site types for you.
2. Sales Letter Site
The second type of website that I use is called a sales letter.
If you’ve been around the internet world you’ve probably seen
sales letters out there. I use sales letters all the time to
sell a product or service, an event or other programs. A sales
letter is used to sell a product or service.
The sales letter site has only one purpose - to get people to
buy a specific product. I don’t put tons of (or any) different
products on the sales letter site. There’s one outcome - to
clearly focus on buying the one product that they are presented
- that’s it.
An example of my sales letter site is
http://www.LeadExplosionSystem.com . The only outcome
of this page is to sell the free CD. Another great example of a
sales letter site is my
http://www.internetmillionaireintensive.com .
But the type of website we’re going to talk about and spend the
most time on is my favorite one to use…
3. Power Squeeze™ Site.
If you didn’t highlight those other two, make sure you highlight
this one! It’s called a Power Squeeze™ site. This is a site that
powerfully squeezes the information you need from people. It
captures their first name, their last name or whatever
information you request. Whatever your offer is, the site
powerfully squeezes the information from people.
At the Power Squeeze™ site there’s also only one outcome that
you’re looking for and that’s to powerfully squeeze information
out of viewers. Just getting that information necessary for you
to market to them over and over and over again.
A great example of my Power Squeeze™ sites is
http://www.PromotingTips.com . Another favorite Power
Squeeze™ that I’ve put up is
http://www.FrontierPowerHosting.com . In my coaching
programs, students learn to easily develop these sites for
themselves. As we go deeper into this information, you’ll
understand why I do this. And why you should too!
Let’s recap:
The Branding Site allows prospects to learn
about you and your business
The Sales Letter Site sells a product, service or event
The Power Squeeze™ Site captures the contact information of your
prospects
In my next article, I’ll teach you why putting these websites in
a specific order is important to
your sales.
Warmest Regards,
Matt Bacak
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