In my last article,
I showed you three types of websites you need that are
absolutely vital to your sales.
A quick review:
The Branding Site allows prospects to learn
about you and your business
The Sales Letter Site sells a product, service or event
The Power Squeeze™ Site captures the contact information of your
prospects
If I had to start all over again, the only site that I would
ever put up is a Power Squeeze™ site, because that allows me to
capture people’s information and market to them over and over
and over again. From a sales perspective, realize that a
confused mind never buys. Well, when a prospect goes to a
branding site and there are tons of little different things to
click on, the prospect is going to click away and he or she is
never going to reach the outcome that you want them to reach.
That’s why we have specific sites.
From a sales perspective, realize that a confused mind never
buys. Well, when a prospect goes to a branding site and there
are tons of little different things to click on, the prospect is
going to click away and he or she is never going to reach the
outcome that you want them to reach. That’s why you must have
three specific sites, in this specific order.
1) Branding site
2) Sales letter site
3) Power Squeeze™ sites
I’ve noticed recently that either a lot of people are listening
to what I have to say, because they’ve started putting their
Power Squeeze™ sites in front of their Branding sites. And
they’re putting it in front of their sales letter sites to
capture people’s information. Have you seen a site where you
submit your name and email just to get to the information you
wanted? That’s a perfect example of a Power Squeeze™ leading to
the Branding or Sales Letter site.
Here’s the interesting thing; If you put a Power Squeeze™ site
in front of one of your sales letter pages, you will find what
we have tested - your conversion rate does not change. The only
thing that is changing is you are capturing more people’s
information, so now you have the ability to market to people
more and more. It’s just huge for us and it’s going to be huge
for you too.
In my next article, I’ll discuss some big website myths.
Warmest Regards,
Matt Bacak
"How
to Put Your Websites In An Order That Will Not Confuse Your Target
Audience" - by Matt Bacak